The wearable world went into meltdown this week when, shortly after asserting its newest pack of Google smartwatches, Google quietly eliminated the working system’s web page from its storefront. Extra incriminating but, even when you navigate to the Android Wear web page one other method, the LG Watch Sport and Type are listed as not out there.
Cue the Android Wear doomsday clock inching nearer to midnight, however as one Googler defined, that is simply a part of a long-planned technique for Google to maintain its store window solely for home-built units.
Apparently Google has been busy constructing customized Wear storefronts for different retailers, seeing this as a better technique. Wonderful, however there is not any denying Android Wear is getting much less publicity in consequence. To me this properly dovetails with the current launch of the LTE Apple Watch Collection 3, the place lots of people fawned over a function that Android Wear watches had been providing for yonks.
Did individuals not care, or did they only not know? I feel it is a bit of each, and each are signs of the larger drawback: Android Wear is not being taken critically sufficient. Nevertheless it’s OK as a result of I’ve the answer: Google must construct a Pixel watch. It wants a smartwatch to name its personal, a watch that reveals us what Android Wear is all about, and it wants it quickly.
By our books the LG Watch Sport remains to be the finest Android Wear smartwatch you should purchase proper now. Good on LG, however a bit of damning I feel when the shining beacon of Android Wear is one which arrived in February, and would not even get the Google title.
Once you’ve paid $350 for one that does not have Android Pay, you begin to ask questions
It is not like we have been quick on Android Wear watches since, however as tech corporations like Motorola and Asus have didn’t make Android Wear sing, style manufacturers have assumed the mantle. Which might be effective if OEMs have been all benefiting from the platform – however they are not. Naturally, style manufacturers do not wish to crush their smartwatches with an excessive amount of tech, in order that’s undoubtedly a part of it, and who can blame them when Google’s not telling them in any other case? I will fortunately inform Michael Kors I feel the LG Watch Sport remains to be prime canine, however I would not catch him useless carrying it.
Whereas it is let so many manufacturers step in – and do not get me fallacious, I do assume that is a wise technique – Google’s leash on Android Wear has fallen too slack. I’ve requested Google many occasions about why it would not impose some options as minimal, and the response is all the time that it would not wish to dictate to OEMs.
It is the smartphone technique and I get it, however whenever you’ve paid $350 for a Michael Kors Android Wear watch that does not have Android Pay, you begin to ask questions. That is why I feel Google wants its personal flagship watch to plough the best way for Android Wear, as a result of at this very second it appears like Google has a imaginative and prescient of who Android Wear needs to be for, however not what it needs to be.
In the meantime Apple sucks up the lion’s share of the market and Samsung’s wager on going it alone with Tizen seems to have paid off. I imply, it is nonetheless right here in 2017 making good smartwatches, so it is carried out one thing proper. Proper?
Simply so we’re clear, I feel Google’s choice to show to style manufacturers was savvy. In actual fact I ponder the place Android Wear could be proper now had Fossil and others not stepped in. However on the similar time, it wants Android Wear to be taken critically. If Apple can cram LTE, GPS and the whole lot else right into a tiny smartwatch, so can also Google – and now’s the time to stamp its title on it.