Rightly or wrongly (wrongly), everybody appeared to need the smartwatch to switch or usurp the smartphone. That simply hasn’t occurred so in fact, in our binary brains, they should be ineffective items of plastic and chips.
We have seen a few experiences previously month or so give us wildly totally different estimates for smartwatch gross sales in July, August and September. So we thought we might sift by means of them and see what’s what.
The primary research that despatched bloggers right into a ‘smartwatches are useless’ spiral was launched by IDC. On the finish of October, its Q3 estimates – estimates, bear in mind – stated smartwatch shipments have been down 51.6% year-on-year (from 5.6 million to 2.7 million) and Apple Watch gross sales have been down 72% year-on-year for Q3.
Learn this: Who is definitely shopping for wearable tech?
Now IDC has been probably the most dependable and revered trackers of wearable tech gross sales and it was good to see Garmin in second place, Samsung in third for the third quarter. This is the factor. Should you purchased an Apple Watch in August, and even July, after we (and everybody else) have been telling you all summer time that the second would launch in September, then you definitely’re a sucker.
In Q3 of 2015, the Apple Watch was nonetheless a brand new bauble; in Q3 of 2016 it was changed however solely two weeks of Collection 2 gross sales depend in the direction of Q3.
See additionally: a delayed Android Wear 2.zero meant fewer new watches and the launch – however not fast launch – of the Samsung Gear S3, the Tizen watch that nonetheless is not really on sale.
Over at Canalys, issues look a bit rosier for smartwatches. In actual fact its estimates for gross sales in Q3 is 6.1 million on whole, over double what IDC reckons was bought.
Canalys sees smartwatch gross sales as rising by 60%, in reality, from Q3 of 2015 and provides Samsung a a lot greater slice of the pie.
One distinction between the 2 totals within the experiences – 2.7 million and 6.1 million – is that Canalys has Fitbit in third place with 17%.
It is a easy clarification, actually. IDC categorises the Fitbit Blaze as a “fundamental wearable” which impression the numbers a good bit. It says: “Units just like the Fitbit Blaze and Withings ActivitÃ© are excluded since IDC considers these as “Fundamental Wearables” that don’t run third social gathering functions.”
It is unlikely Fitbit bought three million Blaze watches in three months however that goes some solution to making sense of the hole. And IDC’s ‘different’ class totals solely 500,000, so clearly these units do not make an look right here both.
Then the query of Canalys’ double turns into ought to we embody smartwatches which do not run third social gathering apps? We depend the Blaze as a health tracker/sports activities watch at a push although it does do notifications from apps like WhatsApp. And it’s rather more a smartwatch machine than a wise analogue Withings. Hmmm.
A pair extra issues: Canalys has Apple Watch gross sales at 2.eight million for the quarter, greater than IDC’s whole gross sales mixed. It put Samsung at 1.1 million, Garmin Vivoactive gross sales at 200,000 and Pebble gross sales at 130,000 as much as the top of September. No nod for Nixon, Casio et al in there.